Balance before intensity
Hydration and soothing herbal actives come first, so the barrier stays comfortable rather than overworked.
Baegayul, a Korean skincare brand from Seoul
Founded by Dr. Jo Seok-yong, a licensed Korean medicine doctor and Ph.D., at Bluecellab in 2017.
In short
What is Baegayul?
Baegayul (백아율) is a Korean skincare brand created in Seoul. The company behind it, Bluecellab, was founded in 2017 by Dr. Jo Seok-yong, a licensed Korean medicine doctor (KMD) and Ph.D. He is not a dermatologist. The current US line has two cosmetics: the Moisture Balancing Serum, a lightweight daily hydrating serum, and the Moisture Balancing Mask, a weekly sheet mask that leaves skin feeling soothed and comfortable.
- Brand
- Baegayul (백아율), Korean skincare brand created in Seoul
- Founder
- Dr. Jo Seok-yong
- Founder credential
- Licensed Korean medicine doctor (KMD) and Ph.D. Not a dermatologist.
- Company
- Bluecellab Co., Ltd., Seoul, South Korea
- Founded
- 2017
- Current US products
- Moisture Balancing Serum, Moisture Balancing Mask
- Official site
- www.baegayul.com
He spent more than two decades working with reactive skin at his Korean medicine clinic near Gangnam Station in Seoul. Read the founder story of Dr. Jo Seok-yong, or his explanation of why oily skin can still feel dehydrated (soobooji), or start with a minimal Korean skincare routine for reactive skin.
What Baegayul means
The house behind the rhythm
Push skin too hard, and it answers with redness and sting. Water it, soothe it, and give it room to settle.
Balance, kept simple. Skin that is watered, soothed, and left to its own steady rhythm.
Meet our founder
Built from one patient story
Jo Seok-yong founded Bluecellab in Seoul in 2017 with one principle: calm the skin before asking more of it.
The historical origin story: Baegayul began with an herbal ointment he made at his clinic for one bride-to-be. Word spread, and that patient-first idea became a short shelf of balance-first formulas. Today’s Baegayul products are cosmetics, not medical treatments.
Formulation philosophy
Balance first
When the barrier has been worked too hard, more actives are not the answer. Start with hydration, then seal it in.
Stronger ingredients come later and slowly. We would rather you keep a short routine than chase another rescue.
How we formulate
Our formulation principles
The rules every formula passes before it earns a place.
Korean herbal ingredients
Cica, Job's Tears, and yuja connect each formula to Korean botanical knowledge, with every benefit stated precisely.
Made with sensitive skin in mind
Every formula is made to sit gently on skin that reads harsher products, and to hold a place in a simple daily routine.
Recognized at home
Awarded before it traveled
Where Korea buys it
From Seoul shelves to the wider world
Available through major Korean department stores, duty-free retailers, pharmacies, and online shops.
In the press: Economist Korea · Cosinkorea
Built on these principles
The rhythm most people start with
Everything we make