Founder-led Korean dermabrand for reactive skin
Created in Seoul by Dr. Jo Seok-yong, a licensed Korean medicine doctor. Two calm steps your skin can keep.
Skin health, kept simple
Daily serum. Weekly reset.
Meet Dr. Jo
One doctor. One patient. A different kind of dermabrand.
Created by Jo Seok-yong, a Korean medicine doctor and Ph.D., drawing on more than two decades of skin-focused clinical practice. One patient story became Baegayul and the Seoul lab he still leads.
Meet Dr. JoProven in Korea
From pharmacy shelves to beauty counters
Baegayul is available through Korean pharmacies, department stores, duty-free retailers, and online shops. Both products earned #1 Best New Product recognition on Hwahae before expanding to the United States.
Pharmacy shelves
At Optima Pharmacy
Baegayul on shelf inside a Seoul pharmacy.
Seoul retail
At Pick No.3
On shelf in Samcheong, Seoul.
Korean shopper proof
Two #1 awards
Hwahae Best New Product, 2022 and 2023.
What is your skin concern?
The everyday water step
Moisture Balancing Serum
50 ml / 1.69 fl oz
Gentle enough to repeat
Hydration that builds over two steady weeks, not one dramatic day.
Learn about the serumYour skin questions, answered
What your barrier actually isA real wall of cells and lipids, not marketing shorthand.
Actives are a reward, not a starting pointWhy potent actives belong later in the story.
The two-week ruleHow to judge a new product honestly.
Barrier-led. Honestly formulated. Made to repeat.