4,900+ reviews on Hwahae and Amazon

Baegayul

Founder-led Korean dermabrand for reactive skin

Created in Seoul by Dr. Jo Seok-yong, a licensed Korean medicine doctor. Two calm steps your skin can keep.

Shop the serumShop the mask

Skin health, kept simple

Daily serum. Weekly reset.

Dr. Jo Seok-yong, founder of Baegayul
Dr. Jo Seok-yong presenting Baegayul in a white coat
Dr. Jo Seok-yong speaking with guests beside a Baegayul display
Dr. Jo, from clinic to community

Meet Dr. Jo

One doctor. One patient. A different kind of dermabrand.

Created by Jo Seok-yong, a Korean medicine doctor and Ph.D., drawing on more than two decades of skin-focused clinical practice. One patient story became Baegayul and the Seoul lab he still leads.

Meet Dr. Jo

Not new to Korea. New to you.

  • The Pick No.3 Samcheong storefront in SeoulStorefront + shelfBaegayul skincare displayed at Pick No.3 Samcheong in Seoul01

    Samcheong · Curated K-beauty store

    Pick No.3 Samcheong

  • The City Duty Free fashion and cosmetics store inside Incheon Airport Terminal 2Storefront + shelfA Baegayul duty-free display at Incheon Airport Terminal 202

    Incheon · City Duty Free

    Incheon Airport Terminal 2

  • The Optima Wellness Museum pharmacy storefront in Sinsa, SeoulStorefront + shelfBaegayul skincare displayed inside the Optima Wellness Museum pharmacy in Sinsa, Seoul03

    Sinsa · Pharmacy

    Optima Wellness Museum

  • A Baegayul counter display with Amazon's Choice signs at Chicor Hongdae in Seoul04

    Hongdae · Beauty store

    Chicor Hongdae

  • The Baegayul Moisture Balancing Mask stocked at Eight Myeongdong Pharmacy in Seoul05

    Myeongdong · Pharmacy

    Eight Myeongdong Pharmacy

  • A Pick No.3 popup featuring Baegayul inside The Hyundai Seoul06

    Yeouido · Pick No.3 popup

    The Hyundai Seoul

  • Baegayul skincare displayed at Cosmall Myeongdong in Seoul07

    Myeongdong · Beauty store

    Cosmall Myeongdong

  • A 2019 Baegayul popup event at Lotte Department Store Jamsil08

    Jamsil · Department-store popup, 2019

    Lotte Department Store Jamsil

Real retail photos from the Baegayul archive. Store availability can change.

2022 Hwahae Beauty Award, first place Best New Product for the Baegayul mask2023 Hwahae Beauty Award, first place Best New Product for the Baegayul serum

Korean shopper proof

Two products. Two #1 Hwahae awards.

Hwahae, Korea's largest skincare review platform, named the mask #1 Best New Product in its category in 2022. The serum took #1 Best New Arrival in its category in the second half of 2023.

See the Baegayul story

What is your skin concern?

Hydration
Redness & sensitivity
Brightness & tone
Moisture Balancing Serum

The everyday water step

Moisture Balancing Serum

50 ml / 1.69 fl oz

Gentle enough to repeat

Hydration that builds over two steady weeks, not one dramatic day.

Learn about the serum

Your skin questions, answered

Barrier-led. Honestly formulated. Made to repeat.

Global distribution & wholesale

Interested in becoming a BAEGAYUL partner?

For international distribution, wholesale, and retail partnership inquiries, please contact us with your company name, country, website, and products of interest.